Loki's the Name

Loki's the Name, Digital Video, 4 mins 55 secs, © Andrew Welsby (2013)

Loki's the Name

 

 

An unusual request recently came from the well known Glasgow rapper Loki, and producer Sace Lockhart to create a promotional music video for the track, 'Loki's the Name'. Working closely with Sace to secure a suitable venue for the shoot, the video was filmed, appropriately, at the Panopticon, the worlds oldest wooden built music hall. The film was set to challange the Hip-Hop music video stereotype, and at points parodies the glorification of fame and celebrity frequently adopted in this genre of music promo.

Copyright © Andrew Welsby 2014. All Rights Reserved